We expertly measure needs, attitudes and behaviors from large, carefully selected samples. Quantitative online research is conducted via our proprietary panel ImproveOnline
Online discussions are conducted through specialized platforms with the potential to engage participants on their mobile phones while they are on the go.
We conduct face to face research encounters with target audiences. We have a specialized studio for qualitative research in Zagreb, with AV equipment, one-way mirror and monitoring room for Clients.
Shop-along, in-home observations, shopper journeys: joining customers in their homes or in their shopping experiences to observe and interact.
When a Client is involved in an internal process and needs fast feedback, we can provide necessary insights in a matter of days. For example, when there is a need to prioritize ideas, get initial feedback on a potential product or service, explore attitudes and behaviors or narrow target audience.
We can help make sense of variety of demographics, needs and behaviors on the market, so our Clients can identify and understand most important customers (market segmentation). If Client wants to understand what drives customer loyalty, or what really differentiates the brand in the eyes of consumers, or measure effectiveness of communication, we will employ our expertise to provide needed insights.
‘Of the shelf’ studies
Financial services market tracking is a quarterly measurement of financial brands and services usage, brand positioning, customer satisfaction and adoption of emerging financial innovations.
Improve Research & Analytics
is an experienced group of former GfK researchers and data analysts.