What we do

We want to help our Clients get valid insights about their current and potential customers so they can understand them better and improve business by meeting their needs. We want to support our Clients in building customer intimacy throughout organization by providing insightful research and analysis.

Providing valid, trusted information

  • Right research approach and expert  instrument  design
  • Careful selection of target consumers
  • Strict control of data quality
  • Advanced data analysis

Saving Clients’ time and effort

  • Responsive and reliable service
  • Support and consulting from the project start to the end
  • Additional value by combining data from different available sources

Exceling in communication of insights

  • Focused, clear & visually appealing reporting
  • Adjusted to Client needs (ppt, online reporting, workshops..)

How we do it

We expertly measure needs, attitudes and behaviors from large, carefully selected samples. Quantitative online research is conducted via our proprietary panel ImproveOnline

Online discussions are conducted through specialized platforms with the potential to engage participants on their mobile phones while they are on the go.

We conduct face to face research encounters with target audiences. We have a specialized studio for qualitative research in Zagreb, with AV equipment, one-way mirror and monitoring room for Clients.

Shop-along, in-home observations, shopper journeys: joining customers in their homes or in their shopping experiences to observe and interact.

Agile research

When a Client is involved in an internal process and needs fast feedback, we can provide necessary insights in a matter of days. For example, when there is a need to prioritize ideas, get initial feedback on a potential product or service, explore attitudes and behaviors or narrow target audience.

Comprehensive studies

We can help make sense of variety of demographics, needs and behaviors on the market, so our Clients can identify and understand most important customers (market segmentation). If Client wants to understand what drives customer loyalty, or what really differentiates the brand in the eyes of consumers, or measure effectiveness of communication, we will employ our expertise to provide needed insights.

‘Of the shelf’ studies

Financial services market tracking is a quarterly measurement of financial brands and services usage, brand positioning, customer satisfaction and adoption of emerging financial innovations.

Who we are

Improve Research & Analytics

is an experienced group of former GfK researchers and data analysts.

Our Clients

Contact us

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